Why consider banners for your restaurant?
Printed banners may seem old school to some, but they are just as useful and popular as ever before! Especially for businesses like restaurants. Recent studies have shown that recall was 70% higher among people who were exposed to print ads than those exposed to digital ads. They say this is because it requires 21% less cognitive effort to process than digital media. In the the digital age, print marketing like banners is just as important as ever before for getting your message across to consumers. Here are some of the top reasons to consider banners for your restaurant:
Visibility and Attraction
Restaurant banners can be placed in strategic locations to attract attention of pedestrians, drivers and passers by. This can increase the visibility of your restaurant! Consistent use of your logo, colors and fonts on banners can also help reinforce your brand identity, making your restaurant more recognizable!
Promotional Opportunities
Promotional opportunities make banners an excellent marketing tool for restaurants! Banners are ideal for advertising special promotions, such as discounts, happy hours, or limited-time offers. They can catch the attention of passersby and entice them to visit your restaurant to take advantage of these deals. You can also use banners to showcase seasonal specials, such as holiday themed dishes, summer cocktails or winter warmers. This can help attract customers looking for festive options!
Promotion of events like music nights, trivia contests, cooking classes or wine tastings are another excellent reason to use banners for your restaurant. Banners can create excitement and draw in crowds who are interested in these unique experiences.
Cost-Effective Advertising
Compared to digital advertising , TV commercials, or radio ads, restaurant banners are relatively inexpensive to produce and can be reused multiple times. The one-time cost of printing a banner can generate long-term returns through increased customer traffic and sales.
Announcing Changes and Updates
Banners are an excellent way to share changes, updates and make announcements like a grand opening! Use banners to announce grand openings, anniversaries or other significant milestones. This can generate buzz and encourage both new and returning customers to celebrate with you.
What could a restaurant banner be used for?
Custom banners can be used for a variety of things. Restaurant banners can be for specific occasions, grand openings, directional signage like “curbside pick-up here” or to let people now about new offerings like “now offering delivery”.
Restaurant Banner Design Ideas
Holiday Celebrations
Some ideas for restaurant banners that include celebrating holidays such as Christmas, Halloween, Thanksgiving, or Valentine’s Day. Use festive colors, graphics, and messaging to attract customers looking for seasonal dining experiences. “There’s something just something about a bold restaurant ad that inspires you to take action.” (Lincoln Green). Highlight seasonal ingredients and dishes. For Example, a summer banner could feature fresh salads and grilled items, while a winter banner could showcase hearty soups and stews. Use a qr code to link to your menu so that customers can easily look up your menu and decide what they want to eat before stopping in. Or maybe link them to your social media pages where you regularly post about your seasonal items and specials.
Event Announcements
Promote live music performances with banners that include images of the musicians and the details of the event. Or create banners for special events like trivia contests, karaoke, or themed parties to get the word out about new events taking place! This is especially useful in tourist towns where people are always looking for new fun things to do while they are visiting! Utilize qr codes on the banner to link to ticketed events or online pages with more information for seamless purchasing.
Special Promotions
Use a banner to create urgency with banners that advertise limited-time offers, such as “2-for-1 Fridays” or “Kids Eat Free Tuesdays.” Maybe use a vibrant color scheme and catchy phrases to promote your happy hour deals on drinks and appetizers. You can also use banners as a cross promotional tool. For example, if you have recently been added to Door Dash, then you could make a banner letting people know that you are now offering take out and delivery through the Door Dash.
