The brewery industry has exploded in the past decade. The craft brewing industry contributed $72.2 billion to the U.S. economy in 2022 and nearly 460,000 jobs according to the Brewers Association. Breweries are everywhere! And that means there are a lot of beer cans. If you are looking for innovative ways to market your next craft brew look no further. Custom can koozies are an excellent way to spread the word about your craft beer and get your name recognition out there.
Why invest in custom can koozies for your brewery?
Practicality
In the craft beer industry drinking beer at the optimal temperature is extremely important. Custom can koozies help maintain that optimal drinking temperature.This will help to also preserve the flavor profiles. When a beer can 
becomes covered in condensation, the energy from the water droplets actually gets transferred to the beer can inside, therefore affecting the flavor and temperature of the beer. Using a koozie is the best way to combat this condensation!
Branding Beyond the Labels
Custom can koozies can go beyond the traditional limitations of a beer label and expand on your branding. Koozies can create a memorable marketing experience. Something beyond the traditional forms of branding and marketing in a brewery. This is a tangible and useful product that people are familiar with.
Brewery Merchandise
Custom koozies are a great item to have in your gift shop. They are a common and useful item for beer drinkers of all kinds. They are inexpensive and you can get full color printing on them making them an excellent addition to your shop. Can koozies can also help with brand loyalty. Your regular customers will love the ability to represent their favorite brewery. Having items in your gift shop that your customers enjoy helps foster a sense of belonging with your customers.
Increased Sales
Selling custom koozies in your merchandise section will create an additional revenue stream for your business. You can also sell koozies easily at events, vendor fairs, beer festivals, farmers markets and any other pop up event you might take your brewery on the go to. Koozies are small and lightweight so they are easy to transport all over! Take advantage of this by taking them to a variety of events and selling them on site wherever you end up!
Fun Ideas for creating custom can koozies
Event Specific Can Koozies
Custom can koozies are great for themed events! You can celebrate your brewery's birthday by creating a custom 25th anniversary design for example to have on koozies. Or maybe you have a seasonal winter ale on tap and want to do a seasonal run in honor of this ale to help bring exposure to your seasonal items. If you throw parties for Oktoberfest this is a great opportunity to create a seasonal Oktoberfest design incorporating your logo or branding to leave your guests with something to remember you by afterwards. LImited edition koozies for events are a great way to create buzz for the event itself.
Collaborations With Local Artists
In addition to creating limited edition, seasonal can koozies, collaborating with artists is another great way to create a unique can koozie for your brewery. You can cross promote each other on social media, through email marketing or throw an event. If you don’t know where to find an artist to work with, you can even run an art contest and promote it on your website and social media. This is an excellent way to get involved with your local community, do something different that will set you apart and promote your brand and find new people to collaborate with on future designs!
