Why are Business Stickers Important to Have?
Business stickers are important because they contribute to brand recognition, act as a promotional tool, increase visibility, showcase professionalism, and help create a memorable impression of your business. They are a simple yet effective way to enhance your marketing efforts and connect with your audience.
Business stickers can be a great giveaway item at events, a nice bonus in your orders and shipments, they can increase brand awareness and also be a functional business tool, and they can be an awesome addition to your merchandise and shops. Stickers have been trending and growing in popularity over the years.
Promotion & Branding
Business stickers are like mini endorsements for your business according to Vanessa Culebro of Lahlou, Inc. Marketing and Communication Services. She points out that they are an advantageous marketing tool because they become like a “walking billboard” as your customers place them on their laptops, water bottles, phone cases and more. She makes another good point that people have always taken word of mouth more seriously than online ads and it will probably always be that way. So being able to have your customers increase awareness simply by placing your business stickers on their personal items, the word of mouth will take off like wildfire.
Professionalism
Businesses with merchandise and promotional items are taken more seriously.
Versatility
Business stickers are one of the best promotional tools because they are so versatile! They can be used in so many different ways. If you are a restaurant owner or a boutique owner you can use stickers as labels on your bags and to go boxes. You can sell classic logo stickers in your merch shop. Or you can create fun seasonal stickers or event stickers to give away if you are doing seasonal promotions and events. For example, if you are a bar owner throwing a huge Oktoberfest event then stickers are a great way to promote the event beforehand and have something to give away to your guests at the event to remember it by! The versatility of business stickers is unmatched in the promotional products industry.
“Stickers are Mobile”
The Marketing Birds recently said it best when they said, “stickers are mobile.” Stickers are small scale, easily placed on a variety of items, and they make it so easy to advertise with them. They can be handed to customers so easily, customers can throw them in their pockets, and they are so easy for customers to use afterwards. A lot of promotional items are bulky, they end up in closets, drawers or even worse, the trash. But stickers are often actually used by the consumer! People love putting stickers on water bottles, bumpers, notebooks and other personal items to express themselves and rep their favorite businesses!
How to Make Stickers for Business
Define Your Goal / Design
The first thing you have to do when designing business stickers for your business is define your goal. Some helpful things to ask yourself: Will they be in packages? Freebies? Sold as Merch? Promotional giveaway? Product labels? Determining the purpose of the stickers will help you to figure out what the design should look like. Let the purpose guide the design.
Design the Sticker
Now that you’ve defined your purpose, it’s time to get into the fun part. When it comes to designing the actual sticker there are a lot of things to consider. First you want to make sure you iIncorporate branding: Integrate your logo, brand colors, brand fonts, any slogans you want to include and any other relevant brand elements. When it comes to designing the actual sticker there are a variety of software options you can choose between. Adobe offers a variety of paid services like Photoshop and Illustrator. These are popular among working professionals but not as intuitive for someone who has not learned how to use them. They can also be pretty expensive. Canva is a great option for anyone who is not familiar with programs like Adobe. It is very user friendly, offers a wide range of templates and has a free version. You can also use our design tool to make your business stickers on our website from start to finish for free! In our tool you can design the whole sticker from start to finish using a variety of different fonts, colors, additional clip art, qr code technology and easily upload your logo, slogan and other elements with the “upload file” function. When it comes to the actual design, anything that will help enhance your message or brand image is what you want to think about. Make sure to keep it simple - ensure design is clean and legible, especially if there’s text involved. Avoid cluttering the sticker with too many elements.
Printing Options
After you’ve finalized your business sticker design, it’s time to decide what kind of sticker you are going to order. You can order die cut stickers in a lot of different material types. Our standard vinyl and standard adhesive is our most popular sticker type. It is durable, weather proof, long lasting, and can be easily adhered to a wide variety of items. It can also be removed later on without leaving residue behind. And you can order it with a gloss or matte lamination. Other options for your stickers include: permanent adhesive or light adhesive for temporary solutions. If you want to really make an impression with your sticker design then we recommend checking out our specialty materials. You can order holographic stickers, glitter stickers, neon stickers, and metallic stickers to really make your business stickers stand out and set you apart from the competition!
