Why create custom sticker sheets?
Custom sticker sheets can be an extremely useful tool for businesses. They offer a wide range of benefits beyond what traditional die cut stickers can do. Nowadays, stickers are one of the most popular marketing tools and promotional giveaways for brands, and we don’t see that going away anytime soon.
For millennials, it’s nostalgic. It brings them back to a time where their crayon boxes, lockers and notebooks were filled with Lisa Frank. Stickers remind them of their youth. For GenZ they grew up in the digital age. They don’t use books any more, they use laptops and cell phones. They use reusable water bottles because they grew up in a world that is trying to reduce the use of plastic water bottles. On top of that, GenZ has recently stumbled upon a new fashion trend on the internet that seems to be taking over: Y2K. Yes, you heard it right. GenZ has discovered the Y2K era. This means all things from millennial youth are trending again and it is happening FAST. So grab your NSYNC Cd, your butterfly clips and your Lisa Frank covered notebook and get ready to take some notes about custom sticker sheets!
With the combination of nostalgic millennials and Gen Z, the attitude towards stickers and the surplus of canvases for them - sticker marketing is quite possibly more popular than ever before. On top of all of that, sticker sheets can be useful and practical for a lot of different business related tasks like take out stickers to go order, logo stickers on your packages, thank you stickers on gift bags and more.
One company that has been marketing with custom sticker sheets successfully is Glossier. They include sticker sheets in their order filled with trendy images and designs in every order. Sometimes they do seasonal editions and logo stickers too. Their sticker sheets sometimes include their name in a variety of fun lettering options, rainbows, smiley faces and other fun illustrated elements. How do we know this is working for them? If you google their name and sticker sheets you will come up with a plethora of posts and images of these sheets with their make up that their consumers have posted. Their customers love their brand, they love their freebie custom sticker sheets and they are so excited to spread the word. There are even people selling the older discontinued sheets on Poshmark and Ebay!
So why choose custom stickers sheets for your business or next promotion or merch drop?
Variety and Customization
Custom sticker sheets at Stickers Stickers can be fully customized so that they can include different sizes of stickers and different shapes too. You can also fully customize the background. This gives you a chance to add more information about promotions, tell people more about your business, or include more designs and artwork for your customers to remember you by. Using different stickers on the same sheet can convey different messages, allowing for a multifaceted approach to marketing and communication.
Convenience
Sticker sheets are much more convenient than other options for a variety of reasons. Sticker sheets are easier to handle and distribute than individual stickers. This makes them ideal for events, mailings and promotional giveways. Custom sticker sheets also allow for quicker application since multiple stickers are available in one place.
For businesses, sticker sheets can be a much more efficient way of labeling containers, packages, and orders. Using custom sticker sheets can reduce the time and effort needed for packaging and distribution.
Cost Efficiency
Custom sticker sheets often have lower production costs per unit compared to individually die cut stickers, especially in bulk orders. You can also fully customize sheets at Stickers Stickers and add varieties of shapes and sizes to your sheets, ensuring to fit a lot of stickers on a sheet and get more value for your money.
How to Make Custom Sticker Sheets
Identify the purpose
First and foremost, you will need to identify your purpose and intentions with your custom sticker sheets. (And this in general goes for most type of stickers). Are you going to use these stickers for promotions at events, freebies in every order, or a new addition to your merch section? Are these sticker sheets more likely going to be used for practical purposes around the production floor or at a restaurant?
Identifying your purposes and goals will help you to figure out what the design should look like and what elements you will need.
Gather Design Elements and Choose Software
Now is the fun part, time to design! Using a software like Adobe Illustrator will mean you can create completely vectorized artwork that is print ready. You can also use tools like Procreate to create digital illustration and designs. Think about how you want the stickers to look in the background. Do you need a barcode in the corder? A QR code to link to your social media? Maybe a logo in the corner. There are so many more possibilities with all of the surface area of custom sticker sheets so you will want to make sure to take advantage of it!
One tip, it helps to have a basic sketch of what you want the entire sheet to look like rather than design the stickers individually. If you do it that way you do not like the way they all look together on the sheet after you put them all together.
Choose Your Materials and Order
Once you have your custom sticker sheets designed, it’s time to make final designs and order! You can choose between a variety of different materials like clear vinyl, holographic or standard material. In addition you can choose between matte and gloss lamination.
If your custom sticker sheets are not set up with cut paths already there is a charge for adding the missing cut paths.
