Branding is crucial for restaurants of all sizes and kinds. It helps create a strong first impression with potential customers and creates a sense of trust and credibility. According to “Exploding Topics” Blog Business Blog - 81% of consumers need to trust a brand to consider buying from it and 55% of brand first impressions are visual. There are a lot of different ways to create a strong first impression at a restaurant. Promotional products and branded merchandise are one of the easiest ways to make a first impression!